Jul
27
Kill Your Darlings
Filed Under Miscellaneous, Entrepreneurism, Management, Leadership, Sales, SEO / SEM | Leave a Comment
In the last couple months, since my last post on this blog, I have signed up for Twitter. @genemccubbin is my Twitter username. Twitter is a micro-blog and quite addictive. A combination of voyeurism and exhibitionism in one. Perfect for my slightly, occasionally, not-so-normal mind. Also, even more perfect for the occasional blogger like me who hates formatting, spell checking, adding pictures and all the other mundane blogging requirements (sorry WordPress, alas you still fail me). So…my desired blogging rundown of a vacation I took six months ago has gotten stale and old and I have lost interest. My intention then is to “Kill My Darlings,” as the oft misquoted writer’s statement attributed to William Faulkner would dictate, and give a super fast synopsis so I can move on to more interesting posts (or at least more relevant to this month). Final summary of trip follows…then this baby is dead:
May
1
Decadent French Toast & Experiential Value
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Continuing the journey…we drove from San Francisco to Sonoma and stayed at a great little bed and breakfast called the Sonoma Orchard Inn. Where we ate Decadent French Toast & learned about Experiential Value.
Aug
4
5, 6, 7, 8…Who do you Appreciate?
Filed Under Miscellaneous, Entrepreneurism, Management, Leadership, Sales, SEO / SEM | Leave a Comment
Your people…that’s who!!! What people? Employees, vendors, investors, and customers. Note: I did not put the customer first. The customer does not ALWAYS come first…because some customers are better off being sent to your competitors. Great post on that right here…I’ll write more on my vehement belief that customer service is crucial but clients do not always come first. Back to that later; on with the countdown: Read more
Apr
15
Google’s new Pay Per Action offering
Filed Under SEO / SEM | 5 Comments
In case you have heard about Google’s new beta PPA offering… it is NOT much of an offer IMO. Pay-per-action is, in theory, the idea that the advertiser does not have to pay unless a specified action is taken by the prospective customer. For example, instead of paying $3.00 per click…then worrying about what percentage of the click-through prospects actually CONVERT from the appropriate call to action (note: conversion is driven in large part by site quality AND by the quality of the offer AND the relevancy of the targeted keyword or phrase to what is being offered…one reason why Webxites’ insists on bundling the offer), the PPA offer would allegedly have the advertiser pay nothing on the click and then only pay for the conversion. Also, there have been beta tests of a pay-per-call (rather than pay per click) option for a couple years. Read more
Apr
13
The cobbler’s son has no shoes
Filed Under SEO / SEM | 5 Comments
Despite being in the SEO / SEM business for many years and having owned one of the larger web design and hosting firms in the US, I have never actually built a site. About two years ago I had our staff set me up with a blog. I promptly did exactly what most well-meaning business owners do when they decide to take over the Internet with their wit and wisdom, to destroy their competition, to take advantage of the current Web 2.0 technologies, and to tap into the ever-growing river of opportunity we call the Internet…and sat on my butt for the next two years. Read more