Artwork by Jonathan McCubbin, age 10

I was raised by an artist.   In the 70’s my Mom cut hair at a salon that also taught belly-dancing.  Nonetheless, she was an artist of hair.  Later, she became a nationally recognized Interior Designer.   Later still, a more conventional artist, with oil paints and a canvas.

My house, growing up, was always changing.  One day we had French doors that were white; the next day we had something else.

As a kid, I remember going to visit her at Ethan Allen, where she worked earlier in her career,  and playing on the carpet samples for hours and hours.

Roles shifted, and as a young adult and fledgling entrepreneur myself, I convinced her to go into her own business www.janicemccubbin.com. This scared the crap out of her; yet further developed both her art and the quality of her client base.

I was also raised by a financial planner.   My Father worked for Smith Barney as a financial planner; specializing in options.  Puts and Calls.  He taught me about money.  How money is a tool.  It can be leveraged.  It can be dangerous.  It can be rewarding.   And It should be respected.

They both spoke to me for hours on end about their careers.  When I was lucky I would get to meet their clients.   Both of them served the wealthy.  The VERY wealthy.

And I was a sponge.  I learned.

Could I sum up my Mom or Dad’s career in one sentence??   ABSOLUTELY NOT!!!

That would be both offensive and presumptuous.

BUT… I can tell you one of the most important lessons I learned from these amazing people.

– and here it is –

Money is a tool; it has no soul. – But it can be made to dance, and sing.  It can be leveraged to create.  It can serve a purpose beyond itself.  It can feed people.  It can provide blankets to the homeless.  It can create a bridge for laughter. Love. Light.  But it does exist.  And it must be respected.

Art is expressive; it has soul. – But it can be made into a blunt object of force.  Words, paint, music, religion, expression.  It can be leveraged for power….and abused.  It seems innocuous.  But its beauty has both beauty AND a razor sharp edge.  It can create a bridge for laughter. Love. Light.  And it does exist.  And it must be respected.

Power can exist over people in many ways.   Their strength, and protection, is in realization of this truth.

P.S. The artwork featured in this blog is from my 10 year old son, Jonathan.

I love people sometimes; they come up with every possible excuse and self justification for their own actions. Usually focused on how somebody else’s actions or thoughts are the REAL reason they turned into a sloppy, irresponsible, broke jerk wad. So…I decided to sum up some of the more effective methods of thinking and acting like a loser. The next ten steps are not in any particular order, you can choose any combination of the ten below in order to prove to the world how awesome at NOT being awesome you really are:

Napoleon Dynamite

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I’ve taken way too long to list out ten simple rules…but here are the last two. I’m currently at the San Jose Search Engine Strategies Conference and about to attend the Google Dance…so I gotta type fast…Mecca calls (at least for my industry). Remember, these were in order of task completion or at least as you will become aware of the issue they address as your business evolves from wild-ass idea to something you can pass on to your kids (or dog if you are a loner):

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Your people…that’s who!!! What people? Employees, vendors, investors, and customers. Note: I did not put the customer first. The customer does not ALWAYS come first…because some customers are better off being sent to your competitors. Great post on that right here…I’ll write more on my vehement belief that customer service is crucial but clients do not always come first. Back to that later; on with the countdown: Read more

Continuing the list, Number 4: If it is good enough for Rudyard Kipling, it’s good enough for me -

The Five W’s (and one H) of SALES. Many a great idea has died a slow and painful death due to no cash to buy food and drink for the human beingswho are building this new enterprise, many an army has lost the war before ever entering battle from a lack of supplies. Business is no different. Cash is oxygen. Cash flow is created through the production of sales. I must admit, this is a subjectI can wax poetic about for a while. Sales can be one of theleast appreciated, albeit oftentimes highestpaid, career paths in existence. Bottom-line though is this, new businesses need to generate cash. Cash can be easily generated from sales. Sales don’t happen by accident though, and they rarely happen virally. They happen through a planned target for customer acquisition and servicing. Thus…Rudyard Kipling’s poem:

I keep six honest serving-men
(They taught me all I knew);

Their names are What and Why and When
And How and Where and Who.

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I occasionally speak at the Prison Entrepreneurship Program (PEP) to new ’students’ on consideration or ruminations related to starting their new gig. A few weeks ago I was speeding up the road, running late , in my oh-so-smooth new car (Jaguar XK-R) and my wonderful devoted wife was scribbling notes I was dictating to her as I kept Jelly-watch between Houston and Huntsville. After I gave my little speech, to a crowd of aspiring entrepreneurial hopefuls, I felt this was something worth sharing for all… so here are ten thoughts to consider, in rough order, if you want to start a new business:

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