Jul
15
The 4th Rule for New Entrepreneurs (this one warrants a post by itself)
Filed Under Miscellaneous, Entrepreneurism, Management, Leadership, Sales | 3 Comments
Continuing the list, Number 4: If it is good enough for Rudyard Kipling, it’s good enough for me -
The Five W’s (and one H) of SALES. Many a great idea has died a slow and painful death due to no cash to buy food and drink for the human beings who are building this new enterprise, many an army has lost the war before ever entering battle from a lack of supplies. Business is no different. Cash is oxygen. Cash flow is created through the production of sales. I must admit, this is a subject I can wax poetic about for a while. Sales can be one of the least appreciated, albeit oftentimes highest paid, career paths in existence. Bottom-line though is this, new businesses need to generate cash. Cash can be easily generated from sales. Sales don’t happen by accident though, and they rarely happen virally. They happen through a planned target for customer acquisition and servicing. Thus…Rudyard Kipling’s poem:
I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.