Apr
13
The cobbler’s son has no shoes
Filed Under SEO / SEM
Despite being in the SEO / SEM business for many years and having owned one of the larger web design and hosting firms in the US, I have never actually built a site. About two years ago I had our staff set me up with a blog. I promptly did exactly what most well-meaning business owners do when they decide to take over the Internet with their wit and wisdom, to destroy their competition, to take advantage of the current Web 2.0 technologies, and to tap into the ever-growing river of opportunity we call the Internet…and sat on my butt for the next two years.
Why?
Because I was confused, because I was busy, because I didn’t trust anyone else to advise or help me start the task.
It is not that I did not have anything to say. If you asked my staff, or the occasional client I interact with, most of them would tell you my emails and conversations are usually a bit too verbose. So…in reality…why did I take so long and what am I afraid of getting done here?
Possible answers for why I took so long:
- I am lazy
- I was not convinced that a blog would be of benefit
- I kept marking this a C1 priority on my handy-dandy Franklin Planner .
- I was scared of what this could do to me or my business and/or I was afraid of embracing the future.
- My thoughts might be exposed to the world
- I might be creating extra work for myself (and I’m already too busy)
- My comfy-cozy business world might change and I might not feel like I am in as much control as before.
So…why am I doing this now after two years?
- Duh, being dumb for the last two years does not mean I have to be dumb forever
- My fears have subsided and I can stand up and be the man my Mommy once ordered me to be
- I have built up a lot of well written, well thought out content that the world absolutely NEEDS in order to survive
Not sure which it might be…but I am ready to embark on a new journey that will force me to be in this century, will create new revenue for Pop Labs, and will educate the hordes of people dying to read my self-righteous teachings that somehow come magically from my own personal point of view.
Get ready world…here it comes!!
Comments
5 Responses to “The cobbler’s son has no shoes”
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Thanks for re-igniting the engine. I wondered
why the blog was blank though you launched it in 2005.
I look forward to reading your well thought out posts.
You are a good writer (communicator). Even if someone does not fully agree with your viewpoint(s), I’m impressed with how well you support your ideas and views.
Come on in, the water is fine! I love the cobbler son’s shoe example. Use it all of the time, one of the lessons I learned. I always take time to market my own company, part of its DNA.
On Mission and On Assignment,
StealthMarketer aka The Marketing Evangelist
Readed…
Some are born great, some achieve greatness, and some hire public relations officers…
Fing BRILLIANT. We must talk SOON!
I tried to send a comment relative to your 10 rules on ‘How to look and act like a loser’. But I could not find a submit buton. Maybe this one at the end of ‘The Cobbler’s son…’ is it. My comments are simply those of a proud father who enjoys your writings.