Apr
15
Google’s new Pay Per Action offering
Filed Under SEO / SEM | 5 Comments
In case you have heard about Google’s new beta PPA offering… it is NOT much of an offer IMO. Pay-per-action is, in theory, the idea that the advertiser does not have to pay unless a specified action is taken by the prospective customer. For example, instead of paying $3.00 per click…then worrying about what percentage of the click-through prospects actually CONVERT from the appropriate call to action (note: conversion is driven in large part by site quality AND by the quality of the offer AND the relevancy of the targeted keyword or phrase to what is being offered…one reason why Webxites’ insists on bundling the offer), the PPA offer would allegedly have the advertiser pay nothing on the click and then only pay for the conversion. Also, there have been beta tests of a pay-per-call (rather than pay per click) option for a couple years. Read more
Apr
13
The cobbler’s son has no shoes
Filed Under SEO / SEM | 5 Comments
Despite being in the SEO / SEM business for many years and having owned one of the larger web design and hosting firms in the US, I have never actually built a site. About two years ago I had our staff set me up with a blog. I promptly did exactly what most well-meaning business owners do when they decide to take over the Internet with their wit and wisdom, to destroy their competition, to take advantage of the current Web 2.0 technologies, and to tap into the ever-growing river of opportunity we call the Internet…and sat on my butt for the next two years. Read more